Fashion and beauty magazines have been considered the bible of style for decades, but now vloggers and bloggers are the new sheriffs in town. Magazines like Vogue adhere to journalistic standards when they talk about brands and designers unlike bloggers who may be getting paid unbeknownst to you for posts and promotions. But high fashion mags lack in diversity and bloggers are known to serve marginalized groups. Who do you trust for style and beauty advice?
Working at a fashion magazine is a real job that requires credentials. Writers and editors typically hold degrees and portfolios, and they are held to journalistic standards. Which means they don’t frivolously promote a brand or the designer, unlike fashion bloggers who can promote whatever they please.
Fashion mags have also diversified themselves since their inception. Once criticized for only depicting unrealistic standards of beauty, they are now praised for examining political and social issues, and carving out their own voices. According to The Atlantic:
Fashion magazines have evolved. Today, they are just as likely to tackle serious events and the social issues of the day as much as showcase the next feathered, ruffled creation. Fashion has become increasingly accessible since the time that this piece was written–it has broadened its vision beyond society girls drowning in money and become a genre that celebrates “street style,” “normcore,” and being “basic.”
When taking advice from your favorite fashion blogger, you should be aware of their motives. Some bloggers are simply promoting an item because they were paid and unlike magazines, they aren’t obligated to inform their readers or viewers the post is paid.
Fashion bloggers fill the gap fashion mags miss. Anyone with a camera can become a fashion blogger. It opens up the door for women and men of all shapes, sizes and colors to express their styles and inspire those who fashion mags neglect.
Supermodel Naomi Campbell even spoke out about the lack of diversity at fashion giant Vogue. Vogue recently named Edward Enninful as the first black editor-in-chief of British Vogue. While this is a milestone for the brand, Campbell still criticized the lack of diversity with the rest of the staff. According to The Guardian, the model spoke on the issue in a social media post:
In an Instagram post, Campbell said: “This is the staff photo of @britishvogue under the previous editor #AlexandraSchulman,” Campbell wrote. “Looking forward to an inclusive and diverse staff now that @edward_enninful is the editor … let’s hear your thoughts?”
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