- Kelly Press
The fashion industry is changing so rapidly that it may feel
overwhelming for newcomers in the field to stay up to date. This is why
FashionUnited has compiled a series of articles with expert advice, tips
and information on staying relevant in the fashion world. Whether you’re
student, job applicant or a business owner, these articles may help you
learn more about where the industry is going.
6 new consumer mentalities changing the retail
How to build your brand’s identity with authenticity and sense of humor?
Trend expert Pernille Kok-Jensen’s views on the future of retail provide
the answer to this question — and many more. Pernille Kok-Jensen shared
her predictions on the future of retail from the consumer’s point of view.
Touching on how to find a brand’s identity through authenticity and a sense
of humor to recognizing the mainstream niches, Pernille forecasts the
trends for consumers.
How do consumers feel about artificial
The hot topic right now in the fashion industry: artificial
intelligence. Marks & Spencer, Net-a-Porter and House of Fraser. The latest of AI endeavors in
fashion was launched by China’s e-commerce giant Alibaba, which opened an AI concept store in partnership
with Guess. But what do consumers actually think of their
artificial intelligence interactions?
What do Millennials and Generation Z consumers want from
Four generations of consumers coexist nowadays: baby boomers, generation
X, Millennials and Generation Z. The challenge for retailers? How to
provide such drastically different shoppers what they need. Arguably,
catering to the needs of the two younger generations is key for a retail
business in the long term, as Millennials now hold the majority in the
American workforce. FashionUnited has taken a look at the latest research
aboutabout the shopping behavior and consumer expectations of Millennials
and Generation Z.
What fashion companies do wrong when targeting
On the other, yet equally as important end of the spectrum, what can
fashion companies improve upon when targeting their over-50 customers? This
age group accounts for 45 percent of all residents in the US and in the UK,
already makes up the majority of the population since 2016. Not convinced?
They are also the wealthiest , with much more savings than the younger
generations. However, a survey conducted in 2017 revealed that 68 percent
aged 50 and above don’t feel they are accurately represented in
How to solve the denim’s industry problem with
The denim industry is changing more rapidly than ever before. Global
denim sales are on the rise, except in the two regions that have always
formed its core market: Europe and North America. In an in-depth study,
take a look at how retailers may be able to stay relevant in the denim
How to Launch Your Own Fashion Label
Thinking about launching your own fashion label? This can seem like an
overwhelming task. In a series, FashionUnited has provided useful tips to
know before, during and after the creation of a brands new label.
Ask an expert: 5 tips for fashion branding on
If used correctly, Instagram can be a powerful brand-building tool for a
fashion business. However, brands can run into avoidable pitfalls when
using this social network as a marketing outlet. FashionUnited spoke with a
creative marketing expert to hear her tips and tricks on how to best use
Instagram to promote your fashion brand.
Dress to impress – how to take the fashion industry by
How often do you ask yourself what to wear? In the fashion industry in
particular, this can be a challenging question to answer. However, we’ve
gathered a few rules to stick by when getting dressed in the morning or
even for an interview.
Photo: Studio Iva (IGM: studio_iva)
The dos and don’ts of using video in your online fashion
LISTEN IN – “If you add videos to your webshop, the people who look at
your video are 50 percent more likely to buy your items, because they can
actually see how items fall and flow,” said video marketing experts to
FashionUnited. Hear more what they had to say about running a fashion
website and how to make it a richer experience for your customer.
As anyone joining the fashion industry will tell you there will be
pitfalls and setbacks when starting out. Just remember Walmart wasn’t built
in a day. In the meantime, read more on already established fashion companies on this year’s Fortune 500 list
Photo credit: Dealspotr.com