In the promotional period from 12.11.2018 to 31.01.2019, the “Grinch” -protagonist of the new Grinch movie- adorns SanLucar tangerine, orange and lemon packaging. This new collaboration should primarily attract the attention of children, ensuring top sales. These eye-catching promotions are further enhanced by a lottery, an eBay auction, original presentations at the POS and media consumer advertising.
The animated film (theatrical release: 29.11.) Is the cinema event this Christmas, telling the enchanting story of the true spirit of Christmas. “He’s made for a successful collaboration with SanLucar,” according to a brief statement.
Source: San Lucar