Several new retailers opened shops in the area this year including Outlets of Des Moines in Altoona and West Elm in downtown Des Moines.
Patt Johnson/Des Moines Register
Tailgate Clothing Co., the company started by Iowa-born New York fashion designer Todd Snyder, is opening Aug. 1 in Jordan Creek Town Center in West Des Moines.
The shop, which is a subsidiary of American Eagle, sells vintage T-shirts emblazoned with college logos. The Jordan Creek store will be located on the upper level across from the food court, said Jimmy Olsson, Tailgate president.
It will be stocked with Iowa State University and University of Iowa logo apparel along with a smattering of University of Northern Iowa, Drake University and Chicago Cubs offerings, Olsson said.
There also will be a nod to the local market with some El Bait Shop and Fong’s Pizza references on apparel, he said. The collection of men and women’s clothing will include T-shirts, fleece, sweatpants, jackets, shorts and accessories like hats and water bottles.
This will be the fifth Tailgate store, with the others located in the college towns of Iowa City, Madison, Wisconsin, Knoxville, Tennessee, and Athens, Georgia. This will be Tailgate’s first mall store.
“Jordan Creek is a big test for us. This will help decide our path forward,” Olsson said. “This will be a good gauge” as to how a mall location fits the brand, he said.
Snyder opened the first Tailgate Clothing store in Iowa City in 2014 with Nate Kaeding, former All-American kicker at the University of Iowa. Tailgate Clothing and Snyder’s men’s clothing brand Todd Snyder New York were sold to American Eagle in 2015 for $11 million.
Snyder grew up in Huxley, graduated from Iowa State and worked at Ralph Lauren, J. Crew, Gap and Old Navy before launching his men’s clothing company. He created Tailgate in 1997 after returning to Iowa for an ISU football game and discovering he couldn’t find fan apparel he liked. The company still operates a distribution center in Ankeny.
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