London’s largest cinema showcases innovation and VIP experience at opening event – AV Magazine

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The additional movie screening offerings – which feature Dolby sound and Barco laser projection technology – bring the total size of the Greenwich entertainment destination to 134,000 square feet and the number of screens from 11 to 19.

Running as a separate entity to the existing screens, the impressive 1,400 extension is the culmination of a labour-intensive construction and installation process that began last December. To find out what this entailed and how the teams from Cineworld, principal contractor Ereconomic and architect Chris Penfold and his team overcame obstacles when working within the iconic O2 venue read our news story from last month’s site visit and hard hat tour.

Having enjoyed Cineworld’s wall-to-wall, ceiling high Superscreen, the 270° ScreenX, and multi-sensory 4DX screenings prior to the extension being built, we were keen to experience a film screening in one of the three new 60-seat VIP auditoriums.

Already available at Cineworld Glasgow and Sheffield, films in the smaller, more intimate VIP auditoriums are displayed in 2K resolution thanks to Barco P2K-23BLP laser projectors offering high contrast and 24,500 lumens brightness. Aside from the visual impact and Dolby audio, those indulging in the VIP experience can sit back and relax in lazy boy-style, leather electronic reclining seats after an all-you-can-eat buffet with access to unlimited soft drinks and snacks.

4DX, only available at Cineworld in the UK, uses high-tech motion seats and special effects to stimulate all five senses. Wind, snow, fog, lightning, bubbles, water and scents work in perfect synchronicity with the film to bring the action on screen to life. The 4DX auditorium houses 156 specially designed seats and will open in time for Avengers: Endgame.

David Spence, general manager of Cineworld at The O2, said: “We are delighted to offer Londoners a vast world of viewing possibilities with the latest in cinema technology. From extreme cinema with snow, fog and water alongside chairs that vibrate and move, to supreme comfort with reclining seats and complimentary dining.”

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Enjoy images from the opening event and the new 4DX and VIP auditoriums in the gallery below…

Elsewhere in the Cineworld Greenwich complex, which now boasts a 4,500 seat capacity, the existing SuperScreen, ScreenX and 3D screening auditoriums create an immersive experience using Christie digital projectors and 95 Dolby Atmos speakers.

Cineworld in Greenwich already features a ScreenX auditorium which creates an immersive, panoramic experience that goes beyond the frame of the movie by expanding the cinema screen to the side walls

For more technical details on Cineworld’s 4DX and ScreenX offerings read the case study from the October/November issue of AV Magazine and our news story about the unveiling of ScreenX.

www.cineworld.co.uk

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