Jurassic World: Fallen Kingdom – Influencer Videos Generate 3x Engagement of Official Content


Although it may seem like box office news about ‘Jurassic World: Fallen Kingdom’ has been making the rounds for months, the movie is only making its debut in North American theatres this weekend. Early reports predict that US takings could reach $144M over the crucial opening weekend.

The new ‘Jurassic World’ franchise, which cost $170M to produce, has already earned more than $466M outside the States, where it began rolling out two weeks ago. In China alone, the movie has already clawed back the cost of making the film in box office receipts, and in North America, it is predicted to be the fourth-highest earning debut of the year so far behind a trio of Disney blockbusters; ‘Avengers: Infinity War’, ‘Black Panther’ and ‘Incredibles 2′.

Using exclusive Tubular data we broke down the online video views for the first and second movies in the ‘Jurassic World’ series from official and influential media and entertainment sites. We also confirmed total views for both films from official, media and entertainment, brand, and UGC content channels across YouTube and Facebook.

Official Universal trailers for ‘Fallen Kingdom’ have generated 139M YouTube views, and an average engagement rate of 0.8x which is just below the average for YouTube content. However, influencer videos on YouTube for ‘Fallen Kingdom’ have generated 197M views and 3 times the engagement rate!

Jurassic World: Online Video ViewsHow Jurassic World Video Content Has Performed Online

The ‘Jurassic’ movie franchise – which exploded onto the film scene in 1993 with ‘Jurassic Park’ – is one of the most successful in cinematic history. Using Tubular data we can confirm how ‘Jurassic World’, and ‘Jurassic World: Fallen Kingdom’ content has performed across YouTube and Facebook video.

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Our chart shows that online video views for both films in the series have reached 7.7B on YouTube, and 1.2B on Facebook to date. Those views encompass all official trailers, branded promotions, press uploads, and user-generated content. As ‘Jurassic World’ grossed $652M ($208M in its first weekend), and ‘Jurassic World: Fallen Kingdom’ is on target to pull in $144M this weekend, it’s clear that the viewing public can’t get enough of Chris Pratt and his vengeful dinosaur escapades. We have a few more stats about the online video views for the ‘Jurassic World’ films:

  • Total views of ‘Jurassic World’ videos generated from official Universal channels, other Universal properties, major licensing partners like Movieclips, and top digital first publishers have topped 488M on YouTube, and 377M on Facebook since 2015.
  • Total media and entertainment video views from ‘Jurassic World: Fallen Kingdom’ are lower (203M on YouTube, and 229M on Facebook), but on YouTube in particular, the V30 rate is twice that of the 2015 release, which suggests viewers are watching official and top media content at a much higher rate after its initial release.
  • The engagement rate for all ‘Jurassic World’ content on YouTube is almost three times the average platform rate.
  • User-generated content creators have generated 4.3M YouTube views for ‘Jurassic Park: Fallen Kingdom’ with an average platform engagement rate of 1.6x.
  • Influencer content on YouTube for ‘Fallen Kingdom’ has generated 197M views and a platform engagement rate of 3.3X!

Jurassic World: Top Online Video Trailers

For ‘Fallen Kingdom’, the most watched video trailer was released in December 2017, and has attracted over 55M YouTube views (32M in the first 3 days after upload), and generated over 1M engagements.

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However, the trailer for the first ‘Jurassic world’ movie has to date generated over 86M YouTube Views, but has fewer engagements at 450K.

In the coming weeks, Tubular will be releasing regular Leaderboards charting the success of official movie trailers and teasers online. Using exclusive data, we’ll also highlight which franchises are winning with video, and which influencers and publishers studios are partnering with on promotional content.



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