Jacksepticeye, Markiplier and more gaming personalities to produce exclusive content for Twitch


Twitch announced today that four top gaming personalities will producive exclusive content for the streaming platform as part of a multi-year deal with Disney’s Digital Network.

High-profile streamers Jacksepticeye, Markiplier, LuzuGames and Strawburry17 will “manage their own channels,” according to Twitch, broadcasting livestreams and creating pre-recorded videos that will remain exclusive to Twitch. The company added that, although the majority of these creators have streamed and archived content on the platform before, “most of the new and exclusive content will debut beginning today.”

Twitch did not specify how many streams or videos the personalities will be contracted to make, but did confirm that viewers will not be prevented from producing clips with the Clips function of those streams that could potentially be upload to YouTube afterward. That said, Twitch did confirm to Polygon that “someone taking that content and then uploading it to another platform without their consent would be copyright infringement,” meaning people can do this, but probably shouldn’t. (None of the content creators are prohibited from uploading to or streaming content on YouTube that wasn’t originally created for Twitch under the new deal, either.)

Michael Aragon, senior vice president of content at Twitch, said that the company is investing in talent, tools and features to help the creator community grow. One of those new tools is Video Producer, an editing and publishing suite that will allow streamers to create “live viewing events for their communities with landing pages, countdowns and scheduling.”

The tools available through Video Producer as of today are categorized in two ways: premieres and reruns. Premieres allow casters to create specific landing pages with countdown clocks. If you hypothetically wanted to watch Markiplier’s next broadcast, he could set up a countdown page to let subscribers and viewers know when he planned to return.

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Reruns, like the name implies, will let casters “schedule a re-showing of a video” for people who missed the initial stream but want to watch it with other people. Streamers with big international audiences, for example, could set this up to make for a more interactive, post-stream watch.

The Video Producer tools are expected to go live on Twitch at some time today, along with the first of the four streamers’ exclusive content.



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