Alamo Drafthouse Cinema’s planned, second El Paso location will be larger than its first one in West El Paso, and is to be part of a large, mixed-use development with stores, restaurants and hotels.
Alamo is to be the first tenant in the proposed, 30-acre Monteverde development at Joe Battle Boulevard and Pellicano Drive — not far from the Socorro Student Activities Complex.
The development is projected to cost about $80 million, according to a city economic development official.
The new Alamo is projected to open in early 2020.
Alamo is an Austin-based chain of hip cinema eateries serving an extensive menu of food and drinks inside its movie auditoriums and adjoining restaurants/bars.
Officials with Triple Tap Ventures, the Houston company that owns the Alamo franchise for West Texas and Houston, announced the company’s plans Thursday afternoon in a press release.
Triple Tap’s Alamo cinema in the Montecillo Smart Growth community in West El Paso has received good customer response since opening in May 2016, Neil Billingsley-Michaelsen, Triple Tap chief executive officer, reported in the press release.
Monteverde expected to get tax breaks
The Monteverde mixed-use project is being done by a company operated by Richard Aguilar, one of the Montecillo developers, according to documents filed with the Texas Secretary of State office.
City officials are proposing to provide about $87,000 in property tax rebates over five years for the development, which is mostly outside city limits, under a term sheet approved by City Council Oct. 16, said Israel Irrobali, marketing and communications coordinator for the city’s Economic and International Development Department. A proposed economic development agreement for the project is to be brought to City Council in the near future, he said.
El Paso County officials are rumored to be working on possible incentives for the project. However, Jose Quiñonez Jr., the county’s economic development director, said he could not say if the county would offer incentives for the project because, he said, County Commissioners Court has not acted on any such proposal.
Just over eight acres of the proposed Monteverde development are inside city limits, and 21.5 acres are inside the county, Irrobali reported.
New Alamo will have 10 screens
The East Side Alamo cinema will be about 30 percent larger than the 35,000 square-foot West Side cinema.
It will have 10 movie auditoriums with a total of 1,000 seats, compared to eight movie auditoriums with a total of 840 seats in the West Side location. The new location will have luxury recliner seats — something not in the Monticello cinema.
Another new feature in the new location will be Alamo’s The Big Show, an auditorium with a screen that’ll be more than 65 feet wide — one of Alamo’s largest movie screens. It also will have luxury recliner seats, which the West Side location does not have.
Alamo serves a wide range of food brought inside each movie theater by servers trained to do duck-like walks to be as unobtrusive as possible.
The new location also will have a restaurant and bar, just as the West Side location does.
About 200 people are expected to work at the new location. Details on applying for jobs will be announced when the new cinema gets closer to opening, officials said.
El Paso’s other cinema eateries
Alamo isn’t the only cinema eatery in El Paso. Dallas-based Cinemark operates a six-screen Movie Bistro inside Sunland Park Mall in West El Paso.
And Flix Brewhouse, an Austin-area company with cinema eateries that include microbreweries, plans to open its first El Paso location next year in the new West Towne Marketplace at Interstate 10 and Paseo del Norte (Artcraft Road).
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