CLEVELAND, Ohio — The eSports industry is booming, raking in $700 million in revenue and attracting nearly 400 million fans last year.
This spring, competitive video gaming arrives in Cleveland with the launch of the Cavs Legion Gaming Club, Dan Gilbert’s entry in the new NBA 2K League sponsored by the NBA. The GC hopes to drum up excitement for the upcoming season this weekend with a series of events.
Activities include a private movie screening Friday and a pick-up basketball game on Saturday morning. The team will also host a group of gamers at Quicken Loans Arena for the game between the Cavaliers and Oklahoma City Thunder on Saturday afternoon. From there, the festivities move to Saucy Brew Works (2885 Detroit Rd) where an NA LCS matchup between 100 Thieves and Optic Gaming will be shown on the big screen and gamers can play NBA 2K on TV set up throughout the venue.
— Cavs Legion (@CavsLegionGC) January 14, 2018
While Cavs Legion GM Anthony Muraco believes at least a few of the top ten players in the world reside in Northeast Ohio, he says the primary goal of this weekend isn’t to scout potential players.
“One of the first things we wanted to do was bring together all of these great, passionate gamers from our area and host an event as Cavs Legion,” he said. “Why? Because for us, we want gamers, especially the ones from Northeast Ohio, to really feel connected to Cavs Legion and provide them a reason to put energy into being a fan of our team.”
That doesn’t mean Muraco won’t be on the lookout for the eSports equivalents of LeBron James or Kevin Love out there. The team is holding an NBA 2K Tournament at the Microsoft Store in Beachwood Mall Sunday at 4 p.m. The cost is $25 and you can register here.
Gamers interested in trying out for Cavs Legion GC need to win 50 games in NBA 2K18’s Pro-Am mode and then complete an online application by January 31.