Black Friday 2018: Best Deals on Apple Products Including iPhone, Apple Watch, iPad, and More

As families celebrate Thanksgiving across the United States, we are now just a few hours from the official launch of Black Friday shopping, and many deals are becoming available as numerous retailers open their doors this afternoon. The big retail chains are all starting Black Friday early today, including Target, Best Buy, Walmart, Kohl’s, and Lowe’s, and many online-only deals are already available.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

To help sort through the best deals, we’ve created this post to focus on Apple products and Apple related accessories. Throughout the day on Black Friday, keep an eye out for more deals posts that will highlight the best sales on smart home and HomeKit devices, audio accessories, and more. Of course, for the best all-around collection of Black Friday discounts, be sure to head over to our full Black Friday Roundup.


Walmart has the best offer for those interested in buying a new iPhone this year, gifting shoppers a $400 Walmart gift card when you buy the iPhone 8, 8 Plus, or X; and a $300 Walmart gift card when you buy the iPhone XS, XS Max, or XR. All iPhones must be purchased on qualifying AT&T Next, Sprint, or Verizon device payment plans, and this offer is valid in Walmart’s retail stores only.

Target is offering a $250 Target gift card with the purchase of an iPhone XS or iPhone XS Max on Verizon, Sprint, or AT&T with a qualified activation plan, which will require purchasing the device using a 24-month installment plan. Target is also offering a $150 Target gift card with the purchase of an iPhone 8 or iPhone 8 Plus on Verizon, Sprint, or AT&T with a qualified activation plan, which will require purchasing the device using a 24-month installment plan.

As in years past, if you prefer a straight cash discount, Best Buy will have $200 off iPhone X with qualified activation. The newer 2018 iPhone XS, XS Max, and XR will have savings of $150 with qualified activation.

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Apple Watch

Apple Watch Series 4 is just a few months old so there aren’t many notable discounts this Black Friday on the new device, but Sprint does have one offer for Apple Watch Series 4. The carrier will discount Series 4 models by $100 when customers add a line onto a qualifying service plan. The discount will be received in the form of a $4.17/month credit over 24 months, and the same sale can also be applied to the Apple Watch Series 3.

Otherwise, Macy’s has the Apple Watch Series 3 for $80 off, representing an all-time-low price for the 2017 models.

Specifically, the 38mm GPS model is down to $199.00 and the 42mm GPS model is down to $229.00. Macy’s shoppers can also opt for the LTE models, with the 38mm GPS + Cellular model priced at $299.00, and the 42mm GPS + Cellular version running for $329.00.

Target has a similar deal, with the 38mm GPS models starting at $199.99 and 38mm GPS + Cellular models starting at $299.99, so Macy’s deal is slightly better.

2018 iPad Pro

Apple just refreshed its iPad Pro lineup in late October, so third-party retailers have few iPad Pro-related deals available this year.

There are, however, great deals to be had on older iPads, including the already affordable 6th-generation iPad that came out in March.

MacMall is offering discounts on two versions of the 2018 iPad Pro. The 64GB 11-inch model with LTE connectivity is available for $899, a $150 discount off of the regular $949 price tag.

The 2018 64GB WiFi-only 12.9-inch iPad Pro is available for $949 from MacMall, a $50 discount off of the regular $999 price tag.

While third-party retailers aren’t offering many discounts on the 2018 iPad Pro, Apple is offering a $100 Apple Store gift card with the purchase of a new iPad Pro model.

The gift card can’t be used on the iPad Pro itself, but it is available for use on your next Apple purchase.

Older iPad Pro

If you don’t mind an older model, Best Buy is discounting the previous-generation 2017 10.5-inch iPad Pro by up to $150.

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The 64GB Wi-Fi only model is available for $524.99, down $125 from the original price of $649. Similar discounts will be available across the 10.5-inch iPad lineup at Best Buy.

Meijer customers can purchase the 64GB 10.5-inch iPad Pro for the regular price of $649.99 and get a $125 Meijer coupon for a future purchase. It’s not as good as Best Buy’s straight cash deal, but it’s better than paying full price.

6th-Generation 9.7-inch iPad

Target is selling the 2018 9.7-inch iPad for just $249.99, an $80 discount from the regular price of $329.99. It’s the entry-level 32GB model that’s available for the discounted price, and it’s an absolute steal with the high-end hardware inside and Apple Pencil (not Apple Pencil 2) support.

If you’d rather shop at Walmart, the company will have the 64GB WiFi-only 9.7-inch 6th-generation iPad available for $249, roughly the same price available from Target.

For Costco shoppers, Costco will also be selling the 6th-generation 64GB WiFi-only iPad for $249.99, down from the site’s regular pricing of $313.99.

If you want the higher-capacity 128GB model, Best Buy will have it for $329.99, a $100 discount off of the regular $429.99 price.

iPad Mini

The iPad mini 4 is still around if you prefer a tablet that’s on the smaller side, with the device measuring in at 7.9 inches.

Before purchasing an iPad mini, be aware that the device hasn’t been updated since 2015 and it’s not going to be as speedy as the 6th-generation 9.7-inch iPad that’s similar in price.

Target is selling the iPad mini 4 for $249.99, a $150 discount off of the regular $399 price.

2018 MacBook Air

You won’t find many discounts on the new MacBook Air that just launched earlier in the month, but B&H Photo does have the Space Gray 13-inch MacBook Air (1.6 GHz, 8GB RAM, 128GB HD) for $1,099.00, down from $1,199.00. This offer expires tonight at 11:59 p.m. ET.

MacMall has savings on the new MacBook Air, although they’re not quite as good as B&H Photo, offering $50 off the laptop in a few configurations. You can get the 13-inch MacBook Air (1.6GHz, 8GB RAM, 128GB SSD) for $1,149.00, down from $1,199.00; and an upgraded model (1.6GHz, 8GB RAM, 256GB SSD) for $1,349.00, down from $1,399.00.

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MacMall has both of these models in all three colors: Space Gray, Silver, and Gold. You can find these models and more on sale at MacMall right here.


In one of the few Black Friday discounts on Apple’s AirPods, Newegg has the wireless headphones for $139.99, down from $159.99, with the promo code BFAD155.


The best deal on Apple’s smart speaker this Black Friday is at Best Buy. You can pick up Apple’s HomePod for $249.99, down from $349.99.

HomeKit Devices

As you shop around today and tomorrow, be sure to read over our full Black Friday Roundup to keep track of the best deals.


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