Acer stakes out premium business laptop turf with Swift 7, hits budget buyers with Chromebook 11 at $249

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Acer is staking out the premium business and budget ends of the laptop market with the Swift 7, billed as the world’s thinnest laptop, and Acer Chromebook 11, respectively.

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At CES 2018, Acer outlined the Swift 7, a premium laptop with Intel’s Core i7 processor, 4G LTE and a frame that’s 8.98 mm.

The Swift 7, which will run $1,699 in North America starting in March, follows a well-worn playbook for PC makers. Hewlett Packard has been reinvigorated by staking out a premium position. Dell has also fared well. Now most laptops are playing the premium market.

See CNET’s CES 2018 coverage.

Acer’s Swift 7 runs on Windows 10 and also highlights how PC makers are looking to LTE for an always-connected approach. Acer Swift 7 includes a Nano SIM slot as well as eSIM technology. The laptop also includes a mobile plans application to add carriers and purchase data globally.

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Acer claims to have the thinnest laptop in the world for now.

On the lower end of the market, Acer outlined the Spin 3 laptop, which is a convertible with a 14-inch display, that will start at $599.

Acer also rolled out its Chromebook 11, which will support Google Play for Android apps and two USB 3.1 Type-C Gen 1 ports. The Chromebook 11 sports an 11.6 inch display with touch available. Acer’s Chromebook 11 will start at $249 and be available in North America in April.

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